The activities organised by DutchDFA aim to strengthen and extend the Dutch presence at Design Yatra. This includes inviting influential Dutch speakers on both design and architecture.

DesignYatra is also the premiere of the Dutch Profiles, a series of ultimately 100 portaits of Dutch designers, fashion designers and architects that together form a presentation of what Dutch design, fashion and architecture actually stands for.

The architectural contribution by Ole Bouman of NAi Dutch Architecture institute to the Indian magazine "Architecture and Design" has lead to an introduction of also Dutch fashion and design in the magazins special on the Netherlands.

In intercultural workshops Indian and Dutch designers work together on producing a concrete product, assisted by Willem Woudenberg (edenspiekermann) and Frans Lintmeijer.

In a conference on urgent cultural issues in India, DutchDFA will start a dialogue between design cultures  that will continue in years to come. All activities are promoted in a sound communications campaign, in both the Netherlands and in India. India is one of three focus countries of DutchDFA.

Dutch Design Delegation

The matchmaking program Dutch Design Delegation set up by BNO association of Dutch Designers forms the motive for DutchDFA to organize her multi-disciplinairy program. Fifteen Dutch design agencies travel to Mumbai, India, to establish collaboration between the design agencies here and there. This trade mission will initiate and participate in matchmaking sessions and visit agencies of colleagues in India. The Dutch Experience Zone will show exhibitions, presentations and discussions with Dutch design agencies.

Minister for Foreign Trade Frank Heemskerk signed a statement to partnerships between Dutch and East Indian agencies. Dutch Design Delegation is a concrete result of this intention. The project is commissioned by EVD, the agency of the Ministry of Economic Affairs and will take place from 3 to 7 September. 

This years preliminary list contains following agencies:

• Lava, communication design
• Koeweiden Postma, communication design
• De Designpolitie, communication design
• PHX, communication design
• Addikt, interaction and motion graphics
• Roel Stavorinus, design management
• Lena Shafir, communication and consultancy
• Peter Boelsma (IDIS),  recruitment designers
• NPK Design, industrial design
• Qua Associates, branded environments
• Stegerwald Architecture
• VenhoevenCS architects
• Jos de Vries/The Retail Company, retail design
• SVT Branding & Design, retail design

See also the news item featuring 'Dutch Design Delegation' on this website.

 

Design Yatra

Both events will take place during the annual Design Yatra design conference in Mumbai, held from 4 to 7 September. Design Yatra is a platform for the design & creative fraternity in architecture, interior, retail and product design. This year architecture is featured for the first time, in 2010 followed by the addition of fashion. Focus lies mainly on visual / strategic communication design and product design.

The theme of 2009 is The New Norm (to encourage thinking beyond the conventional, on a individual level or as a design studio or industry).

Earlier editions feautured guest speakers like Stefan Sagmeister, Tyler Brulé (magazines Monocle, Wired) and Dutch  Erik Kessels (Kesselskramer), Peter Kersten (BNO) and Jeroen van Erp (Fabrique).

For more information about the event in general see the Design Yatra website.

Download the leaflet with the complete Dutch activities in Mumbai here.