januari 29, 2009
Future fashion from Sweden
Anouk Wipprecht is one of the final twelve fashion designers who starred in the tv-series Project Catwalk. 'Nouk is now in Sweden to study 'body, fashion & technology' at K3 in Malmö, Sweden. She is specialising in wearable electronics (intregration of electronics in fashion design),  a part of the 'interaction design' course which is described as follows: The course explores the field through a study of clothing and style as socio-cultural communication and an investigation of how emerging technologies can assist in personal expression. 'Nouk says: "Only two months to go, in which I'll do an individual project with help from an technology lab at Malmo University. I've already bought strong 230 volt engines which allows me to work with latex and teh fabric used for kites. I'm aiming for three designs ready by the end of March."

Inflatables is what 'Nouk is working on at this moment. Fashion that reacts to your senses that can inflate in reaction. The project is called Infittable. "Infittable is a critic on the dynamic society that we are creating for ourselfs. Consisting of inflatable garnements that create space around the body. “How great would it be, instead of being on a strike, to close ourselfs in our personal bubbles?”. Underneath the hoodie I want to show the persona of a fragile girl who is trying to build a wall around her. But instead of getting invisible for her society (not showing up for work, staying at home) she shows her surroundings that she needs space for herself. As an unspoken statement. In the future our world will become even more and more crowded than it is already, people will try to do everything they can to get their own personal space....getting grip of their own bodies and belongings."

When your heartrate goes up, or when there's light or pressure on certain body parts, her fashion creates a reaction and starts to pulsate or lights up. "We work a lot with programmable motherboards called Arduino's. My day consists partly from programming, part  soldering wires, plugs and power supplies and part designing. One has to be able to work in many fields.
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