When we at Reggs first heard about the Cradle to Cradle concept, we were deeply impressed by its positive, holistic approach, and the ways in which it could support us in fulfilling our own company mission. It was a natural step for us to substantially invest in C2C knowledge, and establish partnerships with the EPEA and Michael Braungart (professor at the Erasmus University and TU Delft). The result is that Reggs was one of the first design agencies in the world with accredited C2C designers.

Reggs made an animation about C2C which explains C2C in 5 minutes.

Example: Cradle-to-Cradle concept study for Dreft’s birthday

As an anniversary gift for Dreft, a dishwashing brand of Procter & Gamble, we made a concept study on how the brand could positively develop in the upcoming years by making use of the Cradle-to-Cradle methodology. In a roadmap to the future, we sketched the different stadia Dreft could pass through to adapt to changes in the environment. The step Dreft can take immediately is to facilitate the consumer with the use of the exact amount of detergent.

Profile & mission

Reggs is an international design agency with an extensive track record in graphic, packaging, product and interaction design. Our mission is to inspire people and companies, to create a positive impact on people and planet while doing business, and to act through developing meaningful design and effective branding. This is summed up in our pay-off: Inspire. Create. Act.