Graphic designer Niels Craens has done extensive research into the advantages and disadvantages of cardboard drinking packages. As a result, he produced the lamp “Enjoy Twice”.

An independent study by Freedonia exposed that in 2010 in the United States only, 236 billion drinking packages will be used in daily activities.
 
In the last few years, we have seen a trend develop, preferring the use of cardboard packages over plastic bottles. The trees used in fabricating the cardboard have absorbed CO2 in an earlier phase, making its packages less harmful for the environment than its plastic equivalent.
However, due to for instance its plastic cap and aluminium layer, the used package is not allowed for paper recycling. Often, waste combustion is the only alternative.
 
For Niels Craens, this is an interesting problem as a designer to take a swing at. The words “Enjoy Twice” shine through the packages that lack aluminium. This makes the text and typography only legible when the lamp is switched on. With this design, he gives an environmental negative a positive twist.
 
This approach can be applied on many other aspects as well. Why go to Ikea when you can personalize your own furniture? Not only does it save money, it saves the environment as well.

Size: circumference 200 cm, height 90 cm

Via: Niels Craens