DutchDFA will coordinate Dutch participation in the Shanghai International Creative Industry Week (SICIW), which will take place between 15 and 22 October. The programme has been titled Dutch Design Works and contains an exhibition and various events (including lectures, network lunches, parties etc.) supporting and highlighting the Dutch presence. Simultaneously several Chinese-Dutch education projects will take place. This SICIW event will also mark the start of an incubator programme for Dutch designers in Shanghai.

 

Studio Dumbar has developed the visual identity for the Dutch participation. Dutch Design Works and is visualised by Studio Dumbar in the following way.

 

Studio Dumbar explains:

The proposal shows in an abstract but tangible way the spark that is so characteristic for Dutch Design: innovation and ideas.

This visual system has a high recognition and flexibility, to be applicable on any medium. The colours are the DutchDFA colours. The type block always moves around the 'electric' shapes and changes colour with them, like a chameleon.

 

The visual identity includes the following media:

• Catalogue of the Dutch participants with each 3 projects with in depth description, and articles about other Dutch events during the week such as the fashion show, pecha kucha, education program, and incubator program kick-off.
• Banners/flags/billboards near the entrance to SICIW, main entrance wall graphics and a billboard in the city.
• Graphic design for the Dutch Design Works exhibition "Architecture & Urban Space".
• Style and structure website dutchdesignworks.cn in collaboration with Zinnebeeld (online half September).