Rotterdam-based design studio Studio Dumbar, with an office in Shanghai, has been awarded a commission for the development of public space elements in the new city of Unjeong (The official name of the city will probably be Gyoha).
The new city of 200,000 inhabitants is located near the demilitarized
zone on the border between North and South Korea. The project includes
the design of 85 elements in terms of signage and street furniture (bus
stops, benches, street lights, etc.) and the development of a plan for
street advertising.
Studio Dumbar will collaborate on the project together with the Hong-Ik University,
the most renowned university in the field of design and architecture in
South Korea. The studio will also be responsible for the supervision
during the detail and technical development by the teams of the Hong-Ik University.
Samsung Electronics
is a major partner in the development of the new city where the latest
ICT / Internet technology will be widely available and integrated.
It is the third major contract for Studio Dumbar in South Korea. Previously, the agency developed the graphic design of the signs of the
South Korean network, a commission from the central government, and
developed a new brand identity for Gjin Living.
